THIS IS A DELICIOUS BAKERY LOCATED IN COLUMBIA, MO SPECIALIZING IN GOOEY BUTTER CAKE. THE LOGO INSPIRATION WAS TAKEN FROM THE THE HANDWRITTEN SIGNATURE OF THE COMANY’S NAMESAKE, JOWIN, ALONG WITH A HAND DRAWING OF A MIXER, BOTH IMPORTANT PARTS OF THE BAKERY’S FAMILY ATMOSPHERE AND HISTORY. BRIGHT COLORS AND FLORALS WERE ADDED TO FURTHER ACCENTUATE THE STORE’S BRAND. A SECONDARY LOGO WAS ADDED SPECIFICALLY FOR THE GOOEY BuTTER CAKES.